![]() The problem with the free market is that companies are trying to sell their products, and while they're at it, some tend to exaggerate the qualities of their merchandise, or, to put it in another way, they make extraordinary claims without providing extraordinary evidence. The problem with water filters is that anyone can build and sell one, because there are no federal regulations with regard to residential water purifiers, also known as water filtering systems. However, in the real world, and by real world I mean "scientifically tested and proven for claims" world, not all water filters are created equal, not by a long shot. I mean, there are dozens and dozens of products available to choose from (water filtration systems obviously), and they all look the same to the "untrained eye," while claiming to do this and that they're ready and willing to provide you, the happy customer, with water purer than unicorn tears. Speaking of that wise crack about "if you're not using a water filter, you are the filter," have you ever wondered what the difference is between a good water filter and a bad one? Related: Why NSF Certification is so important
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